Traffic
50% increase
Engagement
35% boost
Sales
40% rise in Online Sales
Referrals
2X
Ayurja Herbals
Ayurja is a Chennai-based company specializing in Ayurvedic hair and skincare products, such as their Kerala Herbal Hair Oil and Shikakai Powder. They approached Brandwits to enhance their digital footprint, create compelling content, and revamp their product packaging to better reflect their commitment to natural wellness.
Challenges
Ayurja faced limited online visibility and inconsistent branding, which hindered their ability to connect with a broader audience. Their existing packaging lacked the appeal needed to stand out in a competitive market, and their content did not effectively communicate the unique benefits of their products.
Strategic Approach
We initiated a comprehensive digital strategy by designing a user-friendly website that showcased Ayurja’s product range and brand story. Our content team crafted engaging narratives emphasizing the natural ingredients and Ayurvedic heritage of their products. Simultaneously, we redesigned the packaging to create a cohesive and attractive visual identity that resonates with health-conscious consumers.
Performance Highlights
Achieved a 50% increase in website traffic within the first three months post-launch.
Elevated customer engagement by 35% through targeted content marketing.
Realized a 40% increase in sales for products with redesigned packaging.
Created an online ordering platform fast move direct sales.
Conclusion
Achieved a 50% increase in website traffic within the first three months post-launch. Elevated customer engagement by 35% through targeted content marketing. Realized a 40% increase in sales for products with redesigned packaging. Secured an average customer rating of 4.8 stars, indicating high satisfaction levels.
