Year
2023
Client
Jared Rio
Revenue
$17,000
Category
Digital Growth
UrbanThreads Apparel
UrbanThreads is a trendy e-commerce fashion retailer catering to Gen Z and millennials. They partnered with our agency to drive online sales, enhance brand presence, and build a loyal customer base in a highly competitive market.
Challenges
UrbanThreads struggled with high cart abandonment rates, low email engagement, and difficulty reaching the right audience on social media. Their website design did not reflect their brand's vibrant identity, making it harder to stand out.
Strategic Approach
The first step was a complete website overhaul, emphasizing mobile-first design and enhanced UX. The team created influencer-led campaigns targeting Instagram and TikTok, and introduced email retargeting to capture abandoned sales. To foster loyalty, a points-based rewards program was launched, coupled with highly personalized customer interactions through email automation.
Performance Highlights
Boosted conversion rates by 50% through improved website usability.
Increased Instagram engagement by 40%, delivered 1,150 quality leads in 2 months.
Secured a 3x ROI on paid ads campaigns.
Reduced cart abandonment rates by 22% with personalised email campaigns.
Conclusion
UrbanThreads is now a leader in its niche, with a loyal customer base and a strong digital presence that continues to grow. The strategies implemented by the agency helped them secure sustainable growth and maximize ROI.
